Thus, in the context of scientific writing, being a good seller is not confined to (blatant) promotion of yourself or your research, but rather communicating your research in a convincing manner, while taking into consideration your readers expectations to the text. These expectations stem from the genre to which the text belongs. For example, when reading a research article, as readers we expect it to serve a certain communicative purpose, related to previous research (references), be of a certain length and follow a certain structure.
The classical research article (reporting on empirical data) has the IMRaD structure, i.e. it consists of Introduction, Methods, Results, and Discussion sections. Each of the sections consists of certain functions, which contribute to achieving the communicative purpose. As such, each section has an underlying rhetorical structure, which is realized in rhetoric moves and steps3. The following paragraph presents the moves and steps typical of the Introduction sections of the RA.